Worried about greenwashing? Brands and marketers are often confused about how to meet the best practices for making environmental marketing claims (or “green” claims) in their key markets. Today, we’re digging in to the guidance issued by the UK’s Competition & Markets Authority.

Consumers in California filed a class action litigation against Colgate-Palmolive alleging they falsely advertised Colgate and Tom's of Maine toothpastes as recyclable. 

On January 17, 2024, the European Parliament gave the green light for a directive that will ban the use of misleading environmental (green) claims.

The UK's Competition and Markets Authority (CMA) launched a formal investigation into Unilever regarding potential greenwashing.